![]() ![]() The entire category of "virtual photography," far less specific products like Stager, has barely been introduced to the design world at large. Stager suffers from that lack of marketing insight. Without first-class training materials to educate them, and a big marketing push to get them motivated, most (including me, for almost three years) decide it isn't worth the effort. "Flatland" designers tend go cross-eyed when they meet the alien landscape of 3D. The single most useful product in the entire CC suite was going to disappear because "noboby uses it." Totally out of touch.įelix and Dimension have never had the management or marketing support they needed. Management over the design products was ready to drop Bridge entirely a few years back when it was still "owned" by the Photoshop team. It's happened with InDesign, Photoshop and Illustrator on more than one occasion. My sense is there are key people at that level who have lost touch with the broad range of actual customer needs, and who brush off the product team's effort to enlighten them.Īny product team can end up caught between the fixed wrong ideas of management and the actual needs of users. That said, I am skeptical about the management echelons above the product team. I send them anything I think might be useful in the way of log files and problem Stager scenes, because I still believe professional software requires a collaborative effort between its developers and the professionals who use it. They're a small team in the middle of a long blitz, and I'd rather they focus on that than take time out to chat. ![]()
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